“What will we say, and why?”
If you have those answers, the process of writing anything is easier. The outcome, whether it’s a social post or a messaging platform, is clearer, more compelling, and closer to the strategic bullseye, with fewer rounds of exploration and wasted effort.
I use fun, fast design workshops to create alignment on what things your brand should say and how it might say those things memorably. Then, if you like, I write those things for you.
What is your sense of purpose?
Why do you exist? How are our lives better because you’re around? What insight energized your founding? How did you grow and change over time?
How we find answers
Breezy 1:1 interviews with founders and brand stakeholders that surface your deep connections to purpose. The material from these interviews naturally coheres into themes and insights that lead us to...
Deliverables
Three evergreen cultural touchstones.
Your brand values
Your brand purpose, your “why”
A document of your founding story
What’s special about what you do or make?
How do you bring your purpose to life? What do you make that delivers on that purpose? What value does your work bring to different people?
How we find answers
Collaborative exercises that center around the customer’s emotional journey and the processes of the people who create your products and services.
Deliverables
A proven and flexible messaging framework that can guide the creation of copy and content for your website, blog, organic social channels, and paid campaigns.
Purpose, process, outcomes messaging framework
Value props for key audiences
How might we most compellingly deliver your story?
What is your unique voice? How does that voice connect to your values? How do we create accessible tools that allow anyone to write in your brand voice?
How we find answers
A “writer’s room” copy audit with members of marketing, product, social, and customer success teams. We’ll examine existing copy to reveal aspects of your current voice that we love and things we’re happy to leave behind. With these in hand, we can create...
Deliverables
Tools and pieces of writing to inspire audiences and help your teams become successful brand voice stewards.
Brand voice + how-to guides
Brand manifestos
Copy for websites, social, videos, campaigns
