Starbucks brand manifesto
Starbucks has always had a strong, distinct visual brand. At the time I met them, though, their written voice lagged a bit behind. We began our relationship with this piece, in which we were able to hit something real in the hearts of our coffee-making friends and step together into a new creative vision.
Heineken brand manifesto
Heineken has been making its signature lager since 1864. When they asked us to get back to basics for a campaign for their original brew, we opened the presentation with this, to remind them of their rightful place as a heritage brand.
Sam Adams for Mayor
City Councilman Sam Adams had seen a fundraising film I wrote for Big Brothers and Big Sisters and asked me to come up with a short video to be played at the public launch of his mayoral campaign. A few months later, became the first openly-gay mayor of a top-30 U.S. city.
Keep brand manifesto
Keep helps first-time homebuyers care for their homes and build generational wealth. With this piece, we helped Keep connect emotionally with a wary, poorly served audience and build a trustworthy, caring, and unbiased space they can rely on at every step of searching for, buying, and owning a home.
