Cocacao
Messaging strategy, copywriting
Cocacao is a delicious treat made by a Portland company led by a husband and wife team. They found some miraculous way to turn coconut oil, coconut nectar, and cacao powder into twelve chocolatey bites of paradise.
Already a local legend, they needed an identity and packaging to support a nationwide launch.
The Cocacao team and I…
Documented their founding story
Wrote their brand tagline, product descriptions, and packaging copy
So much from so little.
The husband and wife team behind Cocacao proudly say it’s made from only a few ingredients. But truly, more than a lifetime of love and perseverance goes into these twelve magical bites. We hope each gives you a moment of joy. And perhaps a reminder of how many cherished things in life are simple things we give ourselves and share with others.
Flavor descriptions
Original
You're holding a magical combination of coconut oil, coconut nectar, and cacao. They team up together to create a dazzling fireworks show. It leaves you wondering, "Why don't we have fireworks shows every day?"
Mint
Inside this very box, bright fresh mint and sweet melty chocolate flavors are waiting to grab each other and twirl around dancing on tabletops. These twelve bites prove that very different partners can be the most fun together.
Blueberry
Hey, are you a blueberry fan like us? Good news—in these twelve bites, dried blueberries become tangy surfers doing juicy tricks on a huge chocolatey wave. Happy moments await you in this paradise of rich flavors.
Hazelnut & Sea Salt
Greetings, intrepid taste explorer! Inside, roasted hazelnuts and sea salt crumble atop chocolatey bites, like the surface of a dense new planet. Our flight time: however long it takes you to open this box.
Cayenne & Cinnamon
Are you wearing a hat right now? The cayenne in these twelve tasty bites will definitely try to blow it off. Don’t worry, the cinnamon will grab it from the air and pop it politely back on. This treat isn’t rude, just a little sassy.
Pumpkin Spice
Ah, the holidays! The chill in the air tells our favorite spices to get the band back together. Performing as Pumpkin Spice: cinnamon, nutmeg, ginger, and clove. They’re ready to harmonize for the tastiest hit of the season.
