TryNow
Messaging strategy, content strategy, copywriting
Apparently 95% of people who visit a retail brand’s e-commerce site leave without buying anything. It makes sense: it’s hard to appreciate new products inside a browser window. Will it fit? Is that really what the color looks like? What’s the quality of the construction?
TryNow noticed this and said, “well, what if people could always just try stuff before they buy it? Wouldn’t that be way better? And more fun and accessible and shopper-friendly?”
The TryNow team and I…
Developed a purpose/process/outcomes messaging framework
Collaborated on content strategy
Wrote copy for their marketing website and product
