Simple
Brand voice, content strategy, copywriting
As a lead of the brand studio team at Simple, I had my first opportunity to do something I’ve since come to deeply love: help a ready-to-scale company with a great product build a brand that’s designed to welcome a much bigger audience.
Over three years, our team extended and evolved the brand into a whole universe of websites, product launches, social and marketing campaigns, emails, card packaging, and physical product design.
The Simple team and I…
Developed a messaging framework
Defined brand purpose
Created a brand voice and guidelines
Wrote copy for websites, campaigns, product experiences, emails, app store listings, direct mail, and packaging
