Backerkit
Messaging strategy, content strategy, copywriting
After getting a Kickstarter campaign funded, every creator faces the same realization: “Yayy!!!!!!...wait...well. Crud. Now I have to make the thing I promised to make and manage thousands and thousands of pledges.”
BackerKit builds software to help crowdfunding creators manage pledges from backers and take care of tons of behind-the-scenes operational biz. But their brand needed some new creative spirit and their website was not offering clear, rewarding journeys for either creators or backers.
The Backerkit team and I…
Developed a messaging framework
Collaborated on content strategy
Wrote copy for their marketing website
